More Than Maybelline: How Miley Cyrus is Rewriting Her Beauty Era
From a childhood dream to a grown-up collaboration, the superstar reveals why this partnership feels like the most natural fit of all.

For Miley Cyrus, the new gig isn’t just another brand deal. It’s a full-circle moment so perfect, it feels written in the stars—or perhaps, in the name.

“You can’t have Maybelline without Miley,” she joked to a room of editors and influencers at the star-studded launch party for her role as the brand’s global ambassador. The party was held at the soon-to-reopen Bar Marmont in Los Angeles, a place that holds deep personal meaning for her.

This partnership is about more than a face on a poster. For Cyrus, it’s about legacy, family, and the raw, emotional connection between music and makeup. It’s a chance to take a piece of cultural history—the iconic “Maybe It’s Maybelline” jingle she grew up singing—and make it her own.

“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen,” she shared. “Now, it is. To take something so iconic and make it mine—it’s powerful and personal”.

 A Legacy in a Mascara Tube: The Generational Pull of Maybelline
The connection runs deeper than a catchy tune. For Cyrus, Maybelline is a brand with history woven into it—a history that mirrors her own life in the public eye.

“It’s so generational,” Cyrus explains. “It’s been on your mom’s table, it’s been on mine—it runs in your family”. Her first foray into makeup was with Maybelline’s Colossal Mascara, a product her mother, Tish, carefully allowed her to start using around age 12. Ever the creative rule-bender, young Miley would angle the mascara wand to create a makeshift cat-eye, a trick she still remembers fondly.

This family thread is central to her beauty philosophy. “I shape everything that I do the way that my mom did,” she says. “Makeup can be so generational… it feels like it’s a part of your genes. I’m copy-paste my mom”.

 Bridging Two Worlds: The Persona and the Person

Throughout her career, Cyrus has masterfully navigated the space between her explosive stage persona and her private self. This duality is exactly what drew her to Maybelline.

“I’m really excited to merge and blend my personal style… with my persona and my performance,” she says. “I don’t think I could do that with many brands”.

She describes her off-stage style as “very minimal—just jeans and a t-shirt,” but notes that a swipe of the right mascara or lipstick can instantly elevate that look from casual to performance-ready. This versatility is key. She wants products that feel like a natural extension of herself, whether she’s picking up groceries or commanding a stadium.

“I want to feel hot,” she says with a laugh. “But if I’m onstage, I want to feel hotter”.

 The Anthem of Self-Expression: Reimagining an Icon

The heart of this new partnership is a creative project close to Cyrus’s heart: a soulful, personal reimagining of the classic Maybelline jingle. What started as a simple request for a voiceover turned into an entire songwriting session at New York’s legendary Electric Lady Studios.

“They just asked me for three words, and we wrote a whole song,” she revealed, grinning.

She and her band infused the track with lyrics about authenticity, evolution, and the confidence she feels she was born with. She even wove in clever nods to specific Maybelline products, like the Sky High Mascara. The process, she says, was “improvised magic,” transforming a corporate tagline into a raw, intimate anthem for a new era.

Miley’s Must-Haves: The Products She Can’t Live Without

So, what’s actually in the superstar’s makeup bag? Cyrus is refreshingly specific about her favorites, all of which are drugstore staples proving glamour doesn’t have to break the bank.

 The Lipstick That Stays (Everywhere But Her Nose):  The Maybelline Serum Lipstick

is a top pick. “I have a hard time with lipsticks that… make me feel like I can’t talk, smile, or sing,” she explains, referencing past on-stage “lipstick disasters” where her makeup ended up on her nose and chin. She needs hydration and staying power, and this lipstick delivers.

The Mascara That Started It All:  The Sky High Mascara  is her go-to for that “wide-eyed, lifted look”. It’s the spiritual successor to her first Colossal Mascara and a product she uses religiously, noting she’ll “always wear” mascara.

The Red Carpet Secret: She trusts these products for the biggest moments, too. At the 2025 Grammys, where she won her third award, her entire award-winning “Powerful Goddess” look was created solely with Maybelline products, all for under $15 each.

In Her Current Era: Confidence, “Maybe,” and No Pressure

Today, Miley Cyrus is in a new chapter. She’s embraced sobriety, rebuilt her life after personal and literal fires, and has a fiercely protective sense of peace. Her current era, she says, is defined by “joy, meaning, and… ‘no pressure.'”.

She’s even found a kind of spiritual alignment with the brand’s famous slogan. “Something that I love about Maybelline is that it’s kind of based in *maybe*,” she muses. “Maybe is more of a powerful word than we give it credit for… it invites possibility”.

For the girl who once angled a mascara wand in her bathroom mirror, this partnership is the ultimate possibility realized. It’s not about wearing a mask, but about finding the accessories—a bold lip, a dramatic lash—that let the many facets of Miley shine through.

As she puts it, it’s the final proof of a belief she’s carried since childhood: “There’s really no way of doing your makeup wrong”.

Maybe she was born with it. Maybe, just maybe, it’s simply Miley.